职位概览
- 上海
- 全职职位
- 36999
- 26/07, 2024
- 有竞争力的
职位描述
Our Client is a leading Cosmetics Company.
EC & Brand Campaign:
- Closely work with brand marketing team to launch mega campaign in EC platform, like Tmall Super Brand Day/Hey Box Campaign/ Super Category Day
- Co work with brand marketing and EC operation team to implement EC platform campaign like CNY/Chinese Vday/Makeup week and strive for the biggest exposure
- Support Senior EC channel marketing manager to explore more opportunities in other platforms and increase sales share
- Competitor Brands Campaign Monitoring
- Build up good relationship with /= and take responsibility with the daily communication
New Initiative :
- Data Bank/Strategy Center: Closely work with agency/EC operation/brand mkt team to utilize Ali data tool to improve targeting/ retargeting communication
- Deep dive in AIPL, FAST, GROW and explore new opportunities on products, consumer
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