Commercial Strategy Manager

职位描述

One of the largest food and beverage company in the world  A globally trusted producer of delicious foods Provides high quality, great taste and nutrition for various eating occasions

Key Responsibilities: 

• Channel Strategy Development: Craft comprehensive channel strategies that align with the company’s business objectives, focusing on both traditional and new emerging channels within the FMCG sector. 
• Market Analysis: leverage internal and external information to understand and predict channel trends, shopper behavior, and competitor activities. Use these insights to identify opportunities and challenges within FMCG channels. 
• Category Management: Develop category growth story to assist the sell-in; Provide tailor make in-store category growth solution to key customers. 
• Performance Monitoring: Regularly monitor and evaluate the performance of various channels against KPIs and ROI metrics, making data-driven adjustments to strategies as needed. 
• Storytelling and Reporting: Effectively communicate channel performance, insights, and strategic recommendations to senior management and stakeholders through compelling storytelling and detailed reports.

Job Requirements

• Bachelor’s degree in Business, Marketing, or a related field. 
• Minimum of 7-8 years’ experience in consultant firm or the strategy/sales within the FMCG industry 
• Proven track record of developing and implementing successful channel strategies. 
• Strong analytical skills with a solid foundation in market research and data analysis. 
• Exceptional storytelling abilities, with proficiency in presenting complex data in an engaging and understandable manner. 
• Advanced skills in reporting tools and software, with the ability to deliver clear and impactful reports to various stakeholders. 
• Excellent interpersonal and communication skills, with the capability to work collaboratively across teams and with external partners. 
• Innovative thinker with a strong logic and problem-solving ability, capable of navigating complex market dynamics. 
• Up to date with the latest trends in the FMCG sector and channel management practices.