Zone PA Manager

Job Description

This client is a MNC Retail Company

 Strategy Definition, develop and execute zone PR and GA (government affairs) strategy that supports China Strategy and Zone Priority, achieve the collaborations.
 Stakeholders Mapping, map out, communicate, engage and influence a broad range of key PR & GA stakeholders proactively, build and maintain efficient networks with trust.
 Reputation Management, project the positive corporate image to the public which may contribute to efficient achievement of business topline, shape the corporate reputation regarding threats and opportunities.
 Issue & Crisis Management, manage the critical issues and lead the crises management, represent and lead the business team to response.
 Policy Monitoring and Analysis, provide the insights and counsels and create a clear understanding that may impact business, identify the opportunities and threats.
 PR Content Drafting, write the press releases, media advisories, pitches, and other communications materials; create and schedule corporate media content, engaging with followers, and monitoring online conversations
 PR Events Organization, organize PR programs such as press conferences, brand activations, and industry conventions, and respond to media inquiries.
 PR Monitoring, Track media coverage, analyze PR campaign effectiveness, and report on key metrics.

Job Requirements

 Sport lover, who regularly practices sports and possesses strong motivation and desire to build the sport brand in the local market.
 A pragmatic leader, who would love to perform well with retail topline and quickly fit in corporate culture.
 3+ years experience at PR or/and GR management roles in multinational companies, previous government or media working background is a plus.
 Bilingual speaker, who possess strong verbal and written skills to converse with external stakeholders both in English and mandarin.
 Result oriented, who is able to start to build trusting influencer relationships through targeted mapping.
 Being able to initiate and drive internal cross team collaborations.
 Demonstrable track record of managing issues and handling crises.